Audience Partners with China Mobile to Redefine the Mobile Voice Experience for Over 700 Million Subscribers

MOUNTAIN VIEW, CA -– Jun. 4, 2013 Audience®, Inc. (NASDAQ: ADNC), the leader in advanced voice and audio processing for mobile devices, today announced it has partnered with the research and development group of China Mobile, the world’s largest mobile operator, to assist them in establishing and implementing smartphone specifications and testing for voice quality, noise suppression and speech recognition across the operator’s upcoming smartphone offerings.

Through this collaboration, Audience is assisting China Mobile in achieving its vision of enabling a new class of Advanced Voice-capable devices, delivering best-in-class voice quality for real-time communications, as well as dramatically improved performance for speech recognition and voice enabled applications, including China Mobile’s “Ling Xi” voice assistant product. China Mobile and Audience have also partnered on the design of state-of-the-art voice quality testing laboratories, essential to assuring an excellent voice and audio experience for China Mobile subscribers.

“China Mobile believes that Advanced Voice will catalyze the growth of a new class of smartphone which will ultimately lead to a highly improved and user experience  that would not be possible without robust noise suppression and speech recognition,” said Mr. Bill Huang, general manager of China Mobile Research Institute. “We chose Audience as one of the partners to work with us, to define the right specification and jointly design our audio labs, to realize China Mobile’s vision of delivering feature rich, high performance and affordable smartphones to a market that is rapidly moving from 3G to 4G LTE with increasing demand for high quality voice.”

China Mobile is the world’s largest mobile operator with more than 700 million subscribers. With this partnership, current Audience customers, including Samsung, Huawei, ZTE, Motorola, Xiaomi, Meizu, BBK and others, will be in position to deliver Advanced Voice smartphones to China Mobile that will meet its voice quality and performance requirements for speech recognition.

“We are honored to work with China Mobile and its device manufacturers to bring Advanced Voice capabilities to its subscribers,” said Peter Santos, president and chief executive officer, Audience.  “Audience believes that the expansive role of voice and sound in the mobile user experience is poised to be the next major disruption in user interface technology and, by working with China Mobile and its partners, we expect to accelerate this trend in one of the world’s most dynamic and fastest growing economies.”

Audience earSmart™ technology will help enhance the consumer voice experience across all existing China Mobile networks including 2G and 3G.  earSmart Advanced Voice processors are available today to China Mobile subscribers from leading suppliers such as Samsung and Huawei, and more smartphones are anticipated to be announced before the end of 2013.

For more information on earSmart Advanced Voice processors from Audience, please go here.

About Audience 
Audience is the leader in advanced voice and audio processing for mobile devices.  Its family of earSmart™ intelligent voice processors is based on the processes of human hearing, to suppress background noise and enhance mobile voice quality. Audience's technology substantially improves the mobile voice experience, while also improving the performance of speech-based services, and enhancing audio quality for multimedia.  Audience earSmart™ processors are featured in mobile devices from leading providers in Asia-Pacific, Europe and the U.S. The company is based in Mountain View, California. For more information, see www.audience.com.

Cautionary Note Regarding Forward-Looking Statements
Statements in the press release regarding China Mobile and Audience, Inc., which are not historical facts, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by terms such as anticipate, believe, expect, may, will, provide, could and should and the negative of these terms or other similar expressions. These statements, including statements relating to expectations of selection of smartphone specifications, selection of certain smartphones by China Mobile and Audience’s leadership position in the market are based on current expectations and assumptions that are subject to risks and uncertainties. Audience’s actual results could differ materially from those Audience anticipates as a result of various factors, including: Audience’s dependence on a single OEM, Samsung, for a substantial portion of its revenue; the transition that Audience’s relationship with Apple, Inc. is undergoing; Audience’s need to maintain and expand its existing relationships with its OEMs and to establish relationships with new OEMs in order to maintain and increase Audience’s revenue; Audience’s ability to sustain profitable operations due to its history of losses and accumulated deficit; quarterly fluctuations in its results due to factors such as the timing of OEM product launches, customer purchasing behavior in light of anticipated mobile phone launches and our assessments of whether Audience has excess or obsolete inventory, among other factors; competition in the market for Audience’s products; Audience’s ability to enter new end user product markets, such as notebooks and smart TVs, as well as new geographic markets; pressure on the average selling prices for Audience’s products; Audience’s lengthy sales cycle and the lack of certainty as to whether any given OEM’s products will achieve market acceptance; Audience’s OEMs’ lengthy and expensive process to qualify its products; Audience’s ability to develop new or enhanced products in a timely manner that achieve market acceptance; Audience’s reliance on third parties to manufacture, assemble and test our products; defects that may be present in its products; the impact of future intellectual property litigation and claims for indemnification; changes in tax laws or our ability to utilize Audience’s tax structure and net operating losses and other risks inherent in fabless semiconductor businesses. For a discussion of these and other related risks, please refer to “Risk Factors” in our most recent Form 10-Q for the three months ended March 31, 2013, which is available on the SEC’s website at www.sec.gov. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Also, forward-looking statements represent our management’s beliefs and assumptions only as of the date made. You should review our SEC filings carefully and with the understanding that our actual future results may be materially different from what we expect.

Except as required by law, we assume no obligation to update these forward-looking statements, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

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